Enyimba celebrated their new partnership with Hero, the pride of East with a comfortable 2-0 victory over Wikki Tourist at the weekend.
Some fans in their jubilation sang with the name, “O’Mpa”, which is what Hero Lager is called in the Eastern part of the country. Hero Lager’s sponsorship team list includes Enyimba FC; Enugu Ranger International; Abia Warriors; Ifeanyi Uba FC, and Heartland FC.
“Hero Lager remains committed to supporting and promoting culture and the values of sports, business, and entrepreneurship as a roadmap to leaving a lasting legacy.
There is no football club without a history and culture behind it. Hero Lager is a brand that is committed to preserving rich cultural heritage, be it in business, tradition, or football.”
“As a forward-thinking brand, Hero Lager has invested in several pro-South Eastern activities such as Igba Boi which has seen so many business-oriented young men and women get grants, training, and mentorship to start and grow their businesses.
A lot of youths from the South East have also benefited from the annual Kickstart initiative that will soon be activated for the 2022 edition,” Tolulope Adedeji, Marketing Director, International Breweries Plc said.
Hero Lager treated fans to an after-party outside the stadium with their product, music performances from popular artists, interactive games, and other freebies.
