Global tea brand, Lipton, has launched a new variant for tea lovers. The variant, which has enjoyed acceptance in other markets, was recently introduced to the Nigerian tea market.
Labelled Lipton ‘Extra Strong’, the new addition to Lipton’s product line was crafted to cater to tea lovers who prefer a stronger tea taste.
Speaking at the launch, General Manager, West Africa, Ekattera, Chiedozie Egbuna, said: “We are elated to introduce the new Lipton tea bag to our customers across Nigeria.
“With every cup of Lipton tea enjoyed, we strive to create genuine connections between people, turning each consumption moment into a quality connection. But we are not just introducing Lipton Extra Strong Tea, but also focused on fostering human connections. In view of the pandemic, it has become more important than ever and has proven to help people feel happier and healthier.”
“At Lipton, we believe that tea brings people together, so, we are here to help people be present in the moment and make those moments together more meaningful and special over a cup of tea,” he said.
Country Brand Manager, Ekaterra, Motunrayo Babalola, also said: “The new Lipton Extra Strong is a full-bodied tea bag with a stronger burst of flavour, a darker colour, and a more intense, uplifting aroma. It is made with a new sunburst technology and with high-quality sun-ripened tea leaves freshly picked for their brightening, rich, and aromatic flavour.
“We launched Lipton ‘Extra strong’, amplifying everything people love and associate with the yellow label for people who love their tea stronger.
With Lipton ‘Extra Strong’, you get double the taste, colour, and goodness of tea,” she confirmed.
With its “Extra Strong” variant, the brand has extended its reach and consequently provided healthier options for the average Nigerian.
