Wema Bank has announced the sign-on of the award-winning artiste, Davido, as Brand Ambassador for its digital bank, ALAT By Wema.

The bank formalised the partnership at a ceremony on Friday, when the musician signed the agreement.

Few weeks ago, the artiste raised N200m when he posted his ALAT account before his 29th birthday and asked industry friends to donate. Subsequently, he personally contributed N50m and announced plans to donate all funds raised to orphanages across the country.

Speaking at the ceremony, the Managing Director/CEO of the bank, Ademola Adebise, lauded the musician’s artistry, including his works and generosity, noting that it takes a genuine altruist to do what he did by giving away all the donations.

He added that Davido’s announcement as Brand Ambassador affirms the bank’s strategic repositioning efforts and its youth-centric focus.

“We welcome you warmly to our great family, the home of innovators and enterprising people who meet our customers’ needs with innovative products and excellent services that fit their lifestyles and empower their aspirations. You are set for a good time with us, and we assure you this relationship would be mutually beneficial,” Adebise said.

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In response, Davido said: “I am excited to join the Wema Bank family and look forward to the great things we will achieve together.”

Speaking at the end of the ceremony, Head, Marketing Communications and Investor Relations of the bank, Funmilayo Falola, affirmed the bank’s commitment to excellent service delivery.