Premier league are wooing clubs to support a proposal to ban betting companies from advertising on club shirts. The proposal is to see betting companies disappear from team’s shirts within the next three years.
Under the proposal, a voluntary ban would come into effect at the start of the new season, but would allow existing deals to run their course, providing they expire no later than the 2024-25 campaign.
The communication with the 20 top-flight clubs represents the Premier League’s most concerted effort to address an issue which has drawn intense political scrutiny in recent weeks.
Under Premier League rules, support for the proposal from at least 14 clubs would see it being adopted immediately. One club executive said they had been given just days to respond.
An executive at another club said the Premier League had indicated that the ban on betting sponsorship was intended to be permanent, but that it would be subject to a clause allowing it to be overturned with two years’ notice in certain circumstances.
Perimeter advertising by gaming companies would continue to be allowed, according to one of the recipients of the proposal.
The issue is a sensitive one for English football’s leading clubs because so many of them have become reliant on revenue from the gambling sector.
Source: Sporting Life
