Cristiano Ronaldo’s new YouTube channel, UR Cristiano, has amassed over 17 million subscribers in less than 24 hours, setting a record for the fastest channel to reach 10 million subscribers.

Ronaldo unveiled his channel on Wednesday, August 21, via his social media accounts, saying, “The wait is over. My @YouTube channel is finally live! SIUUUbscribe and come along on this new adventure.”

Within the first hour, Ronaldo’s channel gained over 100,000 followers, and by the end of August 21, the subscriber count had surged past 8 million, with thousands more joining every hour.

The channel will provide fans with an inside look at Ronaldo’s life on and off the pitch, featuring training sessions, behind-the-scenes footage, personal vlogs, and exclusive interviews for a unique glimpse into the football icon’s world.

Ronaldo’s formidable social media presence includes 112.5 million followers on X, 170 million on Facebook, and 636 million on Instagram, and his new YouTube channel further extends his digital reach and global fan engagement.

The 39-year-old and his Al Nassr side will face Al Read in the opening game of the new Saudi League season.